If most commodities market usually changes every three months, then fashion backpacks market has three months for activity. Understanding what is happening with the market during such “hibernation”, taking into account experts’ and fashion views is the task of manufacturers and suppliers, which is solved long before the season. Creation of backpacks belongs to different companies - manufacturers of fancy goods, goods for children, sports and travel goods. Many of them sew backpacks by order, some brands occupy this niche. The higher the quality and functionality of things is, the higher the price is.

In late August, students return to the city, meet with peers, share summer experiences and enjoy the last days of vacation. And parents have to prepare children for school. There is a difficult choice: which backpack to buy, what to put in it, which uniform to book - and all this should be convenient, practical, and pleasant for a child. The range of school supplies is very rich: exercise books for every taste, satchels with lots of offices, sets of colored pens … Of all the objects a child will go to school with, backpack is the most important one for posture and solid on capacity.

Today we have an opportunity to choose. While purchasing school fashion backpacks, except for colors and spaciousness, parents take into account specialists’ recommendations. General requirements for any school bags - durable, lightweight, water-repellent material without a sharp odor, high-quality fitting. Rucksacks and backpacks must be provided with anatomical ventilation system - an ergonomically shaped rear wall with a comfortable shape and soft pads with ventilation grooves between them.

A special mesh material in rear wall cushions for good air permeability plays the role of cooling system.

It is good, if a backpack has antibacterial coating, and if it is equipped with protection from snow and rain.

High-quality backpack serves no less than three years at a moderate operating at temperatures of + / - 30 degrees.

Doctors claim the choice of backpack is perhaps the most important thing in the preparatory process for a new school year. Even distribution of weight on your back and shoulders is very important for children, otherwise there is a possibility of scoliosis development or early stasis. Therefore, primary school children should not wear bags over the shoulder. Children under 15 years should have orthopedic backpacks.

Schoolbag is a bag with a stiff back and wide straps, best suited to carry school supplies. The first and main fashion backpack difference from knapsack - orthopedic rear wall. This guarantees health of child back, even with the heavy load of textbooks. Orthopedic back optimally distributes the load on spine and prevents it from bending.

The “right” backpack is also equipped with a rear wall with dense inserts, wide straps, it has an ergonomic backrest, corresponding spine line, with mesh fabric laying. Aluminum frame inside the back is also desirable, it keeps a backpack form.

Fashion backpacks with orthopedic back are also equipped with soft seal straps, adjustable in length. Several offices in a knapsack will not allow you getting lost in a variety of notebooks, textbooks and other stationery. Extra wide handle prevents hand rubbing and flowing, allowing you wearing a backpack in hands. Reflective elements take care of security, making a backpack and his master’s visible on the road even in the twilight.

Quite often you can see satchels that are similar to those that were in demand 20 years ago, with one large compartment at the snap. Typically, they are made of synthetic materials, very bright and inexpensive. However, a backpack in the form of a large plastic “box” with many branches is much more convenient for a child. From the side they seem too bulky, but are actually very comfortable. First, all things necessary for school can be put there, while notebooks and textbooks do not crumple. Secondly, these fashion backpacks help keeping correct posture. However, plastic is expensive.

Most backpacks weigh about a kilogram, while their volume is big enough to accommodate all necessary items for study. Buyers try to choose a lighter bag - taking into account its content, a school bag’s weight should not exceed 10% of a schoolboy’s weight.

As shows prove, fashion spreads its influence on school backpacks too. Schoolboy needs mobility and versatility - when straps and handles are released, a backpack should easily become a coquettish purse or bag that can be worn on the belt.

Each season a variety of backpacks is growing on the market: big and small, with lots of pockets or plastic legs, strict colors and vivid special backpacks for girls, youth bags, rucksacks and sports. Collections of fabrics, trim and backpacks exterior design  are updated - design becomes more interesting, there are three-dimensional images, which are particularly liked by small children. They are offered brighter satchels, which combine care for the posture and comfort.

Some models are equipped with containers for stationery, lunches, purses with carabiner for keys, bags, shoes - all of one color. By the way, footwear bags must be made of durable fabric, with water-repellent impregnation, and be delayed with cords and clamps - they are very convenient to use. An interesting novelty - a backpack with a small built-in speakers - you can connect your player and listen to music with your friends.

High school students are offered fashion backpacks of stronger colors - manufacturers try to take into account fashion trends and special psychology of adolescents. The effect of rubbing, applications, combination of textures and materials do not go out of fashion. Another course - military style, khaki or prints and drawings on extreme theme: images of snowboarders, skaters, graffiti inscriptions.

Jeans is often used for backpacks - this is “jeans” fashion, as well as a possibility of using environmentally friendly material. Models on one strap, T-shirts-backpacks and models of seersucker are still fashionable. Classic models, as well as all sorts of fancy “Baubles” - laces, pockets for mobile phones, “tractor” zipper are also relevant.

Most models are closed with locks, but zipper, straps are adjustable in length, many pockets allow using backpack not only for study, but also recreation, making this accessory indispensable in any situation.

Capacity and number of branches in a backpack for older students are no less important than for first graders. Teens prefer choosing school bags not in departments of office supplies, but sporting or tourist shops - this is fashionable and convenient. The bigger backpacks are - the better: you can put there athletic form, audio CDs, magazines. It is good, if there is a pocket for player and a hole to pass through headphones.

Portfolios as those never came out of fashion, but their design changed. Now they are often supplied not only with a handle, but also belt to be comfortably worn on the shoulder. It is important that these bags have a rigid wall, and correctly folded textbooks do not deteriorate.

In spring, prices for backpacks are falling - at this time they sell last year’s collections. Bulk shipment of school bags, briefcases and bags of the new season begins in late July, closer to August. Among the latest trends in the school market, its participants note an active recovery, as well as redistribution of shares among major parties. Among consumers there has been a steady tendency to increase requirements to the product quality. In this regard, manufacturers introduce a system of quality control.

While making orders, fashion backpacks sellers are now oriented to the results of market research and experience of manufacturers, selecting the most successful, proven model - now you should not worry that a quality thing will be unavailable for a simple buyer.

Many manufacturers are concerned not only about consumer’s comfort, but also convenience of wholesale customers. Knapsacks are packed in boxes or sealed bags of 4.12 units in each - so the goods are not spoiled and damaged during transportation. Each model in a package is presented in all available colors and designs, so that a wholesale buyer ordering a particular model would receive its entire range.

The latter finding of foreign producers - a bulletproof school backpack (it has a sewed in armor plate used for military body armor). After all, to ensure young generation with space for creativity and growth, one needs to be one step ahead.